The Fascinating World of Logo Psychology
Alright, logo lovers, let’s dive into the subconscious mind of your customers and uncover what your logo says about your brand.
Think of it as your brand’s first date with your audience—making a lasting impression within seconds.
Shapes Speak Volumes
The shape of your logo communicates before any words are read.
- Circles, Ovals, and Curves: Friendly and harmonious. Think the Olympics logo—bringing people together.
- Squares and Rectangles: Stable and professional, like IBM or Microsoft.
- Triangles: Dynamic and directional. Upward triangles suggest growth, while downward ones can convey decrease—be mindful of orientation.
- Free-Form Shapes: Creative and unique, but don’t go too abstract.